Needledrop: A new brand, new event, new location and new culture. Underground Music are behind their latest marketing campaign ‘Needledrop’, which is an events brand that aims to bring the sound of the underground to a community that will be dependent for its success on a strong build of a local sub culture. Already Underground Music have been successful with events on the south coast but now its time to try a new project out in Basingstoke:
“Its more than just putting on an event, everythings got to be right and done by the book. All successful marketing campaigns i have initiated and worked with previously have strived to success because of the due care and attention to detail within multimedia and using resources that the majority dont.” (Ollie Martin – Founder)
Needledrop has been planned to launch in the town of Basingstoke on the 6th of April performing on a weekly basis at Pure Lounge Bar on Wote street in the centre of town. Only a 10 minute walk from the station and acting as the central hive of activity between top of towns bars like Tonic and Weatherspoons and bottom of towns spots Liquid & Lloyds Bar. Drinks deals are competitive every Wednesday with £2 drinks deals and the door charges are very reasonable with £3 as standard and £5 for headliner nights.
Needledrop offers genres of music that Basingstoke is yet to feature in its clubs and bars on a regular basis like Drum and Bass, Dubstep, Breaks & IDM. Week in week out quality resident and guest djs from across the south coast will be billed on the line up to deliver at a standard that is higher than some of the most successful event nights in the country. Each month a DJ competition is held to showcase new talent to the scene of which gives new talent the opportunity to win regular residents spots and a cash prize.
The set up of nights is as follows:
Week 1: Headliner for Beats, Bass & Culture (drum and bass)
Week 2: Step In (dubstep)
Week 3: Beats, Bass & Culture
Week 4: DJ Competition (To enter post your mix on nowastemen.com)
“It will be what it will be, hopefully a local scene can be established and the ‘Needledrop’ brand will help to educate the local culture about the deeper sounds of genres that are often not given their credit. When we state drum and bass we are keen to stress that Jump up that is already covered within the towns events will not be something we will be showcasing, simply because we are offering a new breed of sound and are promoters who want to bring something new to the town. Hopefully we are not too far ahead of ourselves, it will be nice to see some heads down there.”